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Paul Sillers - aviation writer

Welcome to my portfolio: Hi, I'm Paul Sillers, a London-based freelance features writer, columnist and corporate communications copywriter focused around the aviation, travel and aerospace sectors. I write for a variety of audiences (business, consumer, industry, technical, governmental) and across print, online, blogs, social media, and corporate communication formats.

Feature articles: You've probably already read some of my work for mainstream media channels and business publications including CNN, Business Life, British Airways' The Club, The Independent, The Times, The Sunday Times, Financial Times, Reader's Digest, Business Traveler USA, BOAT International, Scandinavian Traveler, Raconteur, Quartz, APEX Media and many others.

Corporate Communications: I write thought leadership pieces, video scripts and 'explainer' articles for top-tier aerospace companies and C-Suite clients in the aviation industry – CEO blogs, for example. (I don't disclose who my clients are on this public platform, for obvious reasons, but am happy to share samples upon request).

Content Creation: Within aviation's fast-changing landscape I cover the technologies (AI, AR/VR, drones, biometrics, blockchain, 3D printing, robotics, automation, IoT), underlying business strategies, economics and political stories that are shaping tomorrow's airline passenger experience. I write feature articles covering the latest innovations in touchless travel; the emergence of eVTOLs; the evolution of sustainable aviation fuels; and the viability of supersonic commercial flight.

Background: I've been writing about aviation for over 25+ years, but prior to my career in journalism I worked as an industrial designer and airline branding expert with aircraft manufacturers including Fokker in The Netherlands and the de Havilland Division of Boeing Canada in Ontario, as well as with branding agencies Landor Associates, Futurebrand and Identica. I led, project managed and consulted on branding, design and corporate communications programs for a variety of national airlines, including British Airways, SAS Scandinavian Airlines, Austrian Airlines, Air New Zealand, Royal Jordanian, Sabena, Turkish Airlines and others. I have a BA(Hons) degree in Industrial Design (Engineering) from the Central School of Art & Design, now known as Central Saint Martins, part of the University of the Arts, London.

Conference Presentations: I chaired the inaugural Aircraft Interiors EXPO conference in Cannes in 2000 and moderated panels at subsequent Aircraft Interiors EXPOs in Cannes and Hamburg. I've participated in a number of prominent aero-industry events in various capacities, including the Clean Sky Forum, Bruxelles (moderator); ARINC Aviation Satellite conference, Annapolis (speaker); IATA Inflight Management in Bangkok (speaker); IPEC Inflight Passenger Entertainment in London (speaker); ARC Airline Retail Conference (panel moderator); and MOVE (Models, Technology, Sustainability) at Excel, London (panel moderator).

I also wrote a book, International Business Etiquette 20:20, which looks at the 20 most critical business etiquette factors that come into play when doing business amongst the G20 economies.

I can be reached at paul (at) paulsillers dot com.

APEX Experience • 18th March 2020

Sales Pitch: EmiratesRED Onboard Retail Platform Increases Purchases by 23%

One month after Emirates launched its onboard retail platform, EmiratesRED, last October, the airline saw an overall sales increase of 23 percent and an average sales increase per customer of 10 percent. The jump has been attributed to a combination of improvements.

This is your pilot speaking — a guide to cockpit fashion

Part of the furniture

Jet cards — VIP travel without the hassle of owning a plane

Bizjet terminals land extra revenue streams

Flight carbon calculators and offsets: How do they work and can we trust them?

New European aerospace engines and parts address environmental concerns

Bijou private jets — compact without compromise

Sales Pitch: EmiratesRED Onboard Retail Platform Increases Purchases by 23%

How quickly can aviation make the transition to green power?

Quiz: How well do you know your passport? | High Life Magazine

How airlines are using blockchain to unlock frequent flier miles

Will air taxis really take off?

Step inside the ultimate private jets

Bags of new ideas

Comfort and wellbeing take flight: Unpacking the new Gulfstream G400 business jet

Cool your jets

Buzz around next-level business jets lures investors

Turn for the better

Upwardly mobile

What planet are they on?